Background
Fairytale Enterprise is a partnership business which
commenced operations on 1 May 1995. We manufacture children's apparel
for newborn through 16 years of age. Our girls' dresses are marketed
under the Fairytale label whereas our boys' line is
under the Safari label. Our clothes range from casual to
formal and party wear which include hand-smocked dresses made from
tetron and 100% cotton, silk, sheer, organza and satin trimmed with
imported laces and ribbons for the girls and long sleeved cotton and
silk shirts for the boys. The boys' range also include short sleeved
cotton shirts and short and long cotton and linen pants. However, we
also manufacture "best buy" items for special sale events,
upon request by customers. Do drop by our show
house for viewing.
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Production
Our partner in charge of production has no less than
18 years experience in this industry. She adopts a hands-on approach to
production and is involved in the designing of the clothes and sourcing
for fabrics and haberdashery. We have a team of experienced sewers and
each piece of garment is meticulously inspected for quality assurance.
Our customers have the option to select our designs
using fabrics of their choice or they may choose to furnish us their
designs and fabrics for manufacture. We are very flexible in our designs
and can modify them to suit our customers' budget and preference based
on their assessment of their customers' profile which invariably
differ from store to store. In short, our designer is at your service
(free of charge) to cater to your needs.
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Products
In addition to children's clothes, we also
manufacture the following -
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Matching accessories such as hair bands,
handbags and socks, upon request by customers.
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Maternity wear
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Bassinets
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Christening gowns
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Matching mother and child outfits
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Flower girls' dresses with matching
accessories
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Customers
Most of our products are sold to department stores
which include the following -
Throughout Malaysia through -
Penang
Kedah
East Malaysia
Singapore
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Projection
We will be looking at overseas markets in the near future once we
have adequate resources for hand-smocking labour (Malaysians) as quality
finish is still of prime importance to our Company for long-term market
confidence and growth.
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Price
Our products are competitively priced without
sacrificing quality which has become our hallmark. The price of our
clothes is very much dependent on the complexity of the design, the
quantity as well as the type of fabrics and trimmings used.
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Delivery Dates
We have long established ourselves as being very
reliable and punctual on our delivery dates through our eighteen (18)
years of business as we believe that timing is of utmost importance in a
business especially adequate selling time for our buyers.
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Terms of Sale
Most of our clothes are sold outright to our
customers on a non-returnable basis with credit terms
ranging from 30 to 90 days based on the volume of sales. Payment may be
by cheque, telegraphic transfer or direct bank-in (bank to bank).
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Fashion Shows
With our vast experience in organizing children's
fashion shows for store promotions, bridal shows as well as for
deserving charitable causes, we are able to assist in promoting our
products for our customers' stores through these means, upon request.
The following is a tabulation of the events in which Fairytale has
participated -
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